Privacy Policy

This Privacy Policy describes how Vertus (“we”, “us”, “our”) collects, uses, and protects your personal information when you visit vertus.aero, subscribe to our newsletters, or otherwise interact with our services. We are committed to handling your data responsibly and in accordance with applicable data protection law, including the UK GDPR and the EU GDPR where applicable.

1. Who we are

Vertus is a specialist intelligence publication covering the vertical mobility sector, operating at vertus.aero. For the purposes of data protection law, Vertus is the data controller for personal information collected through this website.

2. Information we collect

We collect information you provide directly to us and information collected automatically when you use our services:

• Email address — when you subscribe to our newsletter or register an account
• Name — if you provide it when subscribing or contacting us
• Usage data — pages visited, articles read, time spent, referring URLs, browser type, and device type, collected through analytics tools
• IP address — collected automatically as part of standard web server logs
• Cookie data — see the Cookies section below for details

We do not collect payment card information. We do not collect sensitive personal data such as health information, political opinions, or biometric data.

3. How we use your information

We use the information we collect for the following purposes:

• To deliver newsletters and editorial updates you have subscribed to
• To personalise your experience on the website
• To analyse how our content is used and improve our editorial offering
• To send occasional communications about Vertus products or services (you can opt out at any time)
• To comply with legal obligations
• To protect the security and integrity of our services

We will not use your email address to send unsolicited commercial communications from third parties.

4. Legal basis for processing

We process your personal data on the following legal bases:

• Consent — when you subscribe to our newsletter, you consent to receive it. You may withdraw consent at any time by clicking “unsubscribe” in any email or contacting us directly.
• Legitimate interests — for analytics, security, and improving our services, where those interests are not overridden by your rights.
• Legal obligation — where processing is required to comply with applicable law.

5. Sharing your information

We do not sell your personal data. We may share it with:

• Service providers acting as data processors on our behalf (such as email delivery providers and analytics platforms), bound by data processing agreements
• Law enforcement or regulatory bodies where required by law

Any third-party service providers we use are required to process your data only for the purposes we specify and to maintain appropriate security standards.

6. Cookies and tracking

We use cookies and similar technologies to operate and improve our website. Categories of cookies we use:

• Essential cookies — required for the website to function
• Analytics cookies — to understand how visitors use our site (aggregated and anonymised)
• Preference cookies — to remember your settings between visits

You can control cookies through your browser settings. Disabling analytics cookies will not affect your ability to read content on vertus.aero.

7. Data retention

We retain subscriber email addresses for as long as you remain subscribed. If you unsubscribe, we will remove your email address from active mailing lists within 10 business days. Anonymised analytical data may be retained for longer periods for statistical purposes.

Server logs containing IP addresses are retained for up to 90 days for security purposes.

8. Your rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Access — to request a copy of the personal data we hold about you
• Correction — to request correction of inaccurate data
• Deletion — to request deletion of your data (“right to be forgotten”)
• Portability — to receive your data in a structured, machine-readable format
• Objection — to object to processing based on legitimate interests
• Restriction — to request we restrict processing in certain circumstances
• Withdrawal of consent — to withdraw consent at any time where processing is consent-based

To exercise any of these rights, please contact us using the details in Section 11. We will respond within 30 days. You also have the right to lodge a complaint with your supervisory authority — in the UK, the Information Commissioner's Office (ico.org.uk); in the EU, your national data protection authority.

9. Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or destruction. These include encrypted data transmission (HTTPS), access controls, and regular security reviews of our service providers. No transmission over the internet is 100% secure; we cannot guarantee the absolute security of data in transit.

10. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date at the top of this page. For material changes, we will notify subscribers by email. Continued use of our services after the effective date of any change constitutes acceptance of the updated policy.

11. Contact us